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Newark, NJ (PRWEB) February 25, 2013

In todays Twitter-driven news environment, misperceptions about a company during a crisis can spread like wildfire, tarnishing the firms reputation and potentially exposing it to costly litigation, veteran product liability litigator Thomas C. Regan warns in an article in the February 12 issue of Westlaw Journal Automotive.

For automakers and their legal representatives, a case involving alleged unintended acceleration problems with Toyota Motor Corp. products serves as a chilling reminder of what can go wrong when crisis management isnt properly addressed, writes Regan, a Newark-N.J.-based shareholder in national law firm LeClairRyan.

A component part in an automobile is either safe or unsafe. It either functions properly and as intended, or it does not, Regan writes in the article entitled: Rapid response: Crisis management comes to the fore after Toyotas PR debacle.

The article mentions a recent report in The Los Angeles Times about the Toyota case noted that several government investigations found no flaws in the automakers electronics and pointed to driver error as a more likely cause of several tragic accidents involving Toyota vehicles. But a federal judge in January gave the initial nod to an economic-loss settlement involving hundreds of plaintiffs who said the scandal had devalued their Toyota trucks and cars that could ultimately cost Toyota up to $ 1.4 billion. Thats in addition to a series of wrongful injury and death cases that are being handled separately.

While some of the claims made in the litigation may be caused by flaws or defects in engineering, the fact is that Toyota may now be taking a huge financial and reputational hit for problems that were largely exaggerated, misconstrued, or even nonexistent, Regan says.

Toyotas initial reaction to the claims may have helped forge unfavorable perceptions of the company among some consumers, regulators, and legislators who saw the company as being overconfident about its engineering and unwilling to consider the possibility of a faulty design, he adds.

The right response is not to stiff-arm regulators or to say to the public, We trust in our engineering, he counsels. Instead, a proactive approach that can help turn a closing argument into a homerun for the company and reassure consumers can help a carmakers image.

In contrast to the Toyota example, Regan notes that when a short circuit caused smoke in fewer than 10 Subaru vehicles, that manufacturer quickly advised 633,842 of its customers that defective puddle lamps may need to be repaired. In fact, Subaru believes it only needs to replace the lamps in about 54,000 cars and trucks.

While some would call the manufacturers response overly conservative, it exemplifies the new normal in the auto industry for years to come, Regan writes. A good initial response is a reassuring message that says, in effect, We need to make sure our customers are safe…It is our public mandate. Let me describe for you the actions we have taken thus far, he advises.

Proper crisis management often requires a blend of both cultural sensitivity and courage, he adds.

From a PR and even a legal standpoint, what works in Japan, Turkey or Russia may not be the best route in the United States or Canada, Regan writes. It is important for the legal team and the business side to look in the mirror and consider the characteristics of the local culture, and ask if those characteristics could inadvertently get the client in trouble. Unfortunately, in the era of Facebook, Twitter and the 24 hour (or often less) news cycle, perception is reality, and with perception more and more being crafted by sound bite and 140 character commentary, it is essential that manufacturers get their response right.

About LeClairRyan

LeClairRyan provides business counsel and client representation in corporate law and litigation. With offices in California, Connecticut, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Virginia and Washington, D.C., the firm has approximately 350 attorneys representing a wide variety of clients throughout the nation. For more information about LeClairRyan, visit http://www.leclairryan.com.

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Press Contacts: At Parness & Associates Public Relations, Marty Gitlin, (631) 765-8519, mgitlin@parnesspr.com, or Bill Parness, (732) 290-0121, bparness@parnesspr.com.

von Sherlock77 (James)

Frage von Don Balkan: Gibt es bei Need for Speed Undercover für Playstation 2 diese Autos siehe Details ?
Lamborghini Murcielago LP640
Ferrari Enzo
Bugatti Veyron 16.4

Beste Antwort:

Answer by Lee
Hallo,
Also die beiden ersten ja,beim Bugatti bin ich mir nicht sicher….
Viel Spaß noch beim Zocken:)

Wissen Sie es besser? Antworten Sie in den Kommentaren!

San Diego, CA (PRWEB) January 31, 2013

The Southern California Writers Conference (SCWC) hits San Diego February 15 – 18, 2013, seeking writers ready to take their writing to the next level. The SCWC boasts a lengthy list of past attendees who are now successful and best-selling authors and screenwriters. The SCWC has facilitated over $ 4 million in first-time authors book and screen deals over the past 26 years.

Writers from around the world attend this unique conference, held twice annually in San Diego and Newport Beach, CA, and widely considered among the premiere writers conferences in the U.S.

The SCWC focuses on the art, craft and business of getting published in todays dynamic market through dozens of interactive, informational and read and critique workshops.

Executive director Michael Steven Gregory, an accomplished writer and filmmaker, attributes much of the SCWCs success to its vibrant sense of community. He explains, Many aspiring authors work in isolation and dont get the necessary feedback from qualified professionals on whats not working in their material, let alone how to fix it. Consequently, theyre doomed to repeat mistakes and fall into a cycle of rejection. The SCWC provides writers access to the writing community to troubleshoot problematic aspects in material, make crucial publishing connections, understand the latest trends in the business and improve their odds of getting published successfully.

Book deals of past conferences include Stacey OBriens internationally best-selling memoir Wesley the Owl (Simon & Schuster), Darlene Quinn’s award-winning Webs of Power, Twisted Webs, Webs of Fate and the upcoming Unpredictable Webs (Greenleaf Book Group), Mark Thomkins Illuminations: Expressions of the Personal Spiritual Experience (Celestial Arts/Ten Speed Press), among many others listed at http://www.writersconference.com.

With over 50 day and nighttime sessions, workshop leaders and speakers for the February conference include such best-selling authors as David Brin (Existence), Drusilla Campbell (Little Girl Gone), Andrew E. Kaufman (The Lion, The Lamb, The Hunted), Janice Steinberg (The Tin Horse), Laurel Corona (Finding Emile) and others in a variety of fiction and nonfiction genres, as well as agents and editors actively seeking new clients.

New to the San Diego conference is a “Do Yourself Independence” (DYI) track devoted to publishing in the Digital Age. With an emphasis on publishing independently, whether through e-books, micro-press, POD or service-assisted self-publishing, Gregory explains that the DYI track’s focus is on the attitude today’s authors must possess and actions they must take to rise above the din of social media hype in order to distinguish their work.

Exclusive to SCWC is NovelCram, a two day intensive workshop that covers everything you need to know about putting a novel together plot and scene structure, dramatic development, character development, pacing, narrative drive and more.

Executive Director Michael Steve Gregory tells writers with his trademark acerbic wit, This IS your year. Some of you will learn what you need to become professional authors and others will learn to, well, suck less. Either way, if you use what you learn here, you come out a better writer, period.

The cost of the full, three-day conference, including workshops, lectures, speakers, and Saturday Night dinner reception is only $ 425 and just $ 350 for Saturday and Sunday only. To become a better writer this year, register here.

For additional information on the Southern California Writers Conference at the San Diego Crowne Plaza Hote l, 2270 Hotel Circle North, San Diego, contact Michael Steven Gregory at (619) 303-8185 or email him at msg (at) WritersConference (dot) com. Or visit the SCWC online at http://www.writersconference.com.

(PRWEB UK) 25 October 2012

Thousands of people are designing their own t-shirts to show their support for BBC Children In Need. The shirts, created by the team at http://www.streetshirts.co.uk , incorporate the visitors dream car in a fun, bright, and uplifting design allowing purchasers to immortalise their creation and promote the charitys work.

The site is Peugeots http://www.pudseysdreamwheels.co.uk, which lets visitors design their dream wheels (based on the new Peugeot 208) and then order a selection of products or simply donate money.

The cars can be completely customised using 13 different categories of car parts, from caterpillar tracks to eyelashes and flowers. Visitors can choose colours, wraps, wheels, spoilers, and even personalise the number plates.

Managing Director of http://www.streetshirts.co.uk, Steve Winn commented: Its fantastic to see such a huge response. I love the fact that visitors are wearing their designs and publically showing their support for such a hard-working charity. Were pleased to be helping Peugeot raise funds for BBC Children In Need. The products raise awareness and encourage others to show their support as well.

25% of the purchase price of every item sold goes directly to BBC Children In Need.

Streetshirts is a creative platform that allows its customers to personalise clothing and other products and receive them the next day.

Streetshirts is helping Peugeot raise

DALLAS, TEXAS (PRWEB) October 02, 2012

The 2012 presidential election is 34 days away. Are young voters prepared to make an educated vote? Heres what they need to know before casting their ballot.

Salvator J. La Mastra V, author of 2012 for Twentysomethings: A Young Voters Guide to the 2012 Elections (Brown Books Publishing Group) speaks directly to the young voters of his generation, providing unbiased, nonpartisan information about the hot political issues at stake and each partys stance on them.

Whether a leaning Democrat, or a staunch Republican, young voters will comprise the majority of votes for the first time ever in a presidential election, says La Mastra. Its important for them to understand their vote will significantly impact the future of our great country.

Picking a leader at the ballot box can be a difficult choice. Its hard to sort out fact from fiction and doublespeak from sincere promises, especially with the bias in todays media. Information can get confusingespecially for young voters.

There are eight significant reasons why the youth vote is so important and vital to the future of America: the economy, unemployment, health care reform, entitlements, illegal immigration, taxes, congress, and social issues.

This guide is precisely the resource young voters need to read, says Trenton Garza, president of the Baylor Democrats. La Mastras explanations of the issues will resonate with the young audience, effectively combating the disinterest in current events that results in voter apathy.

Adds Lance Kennedy, former state chairman of the Texas College of Republicans, As a twentysomething, I know the importance of being politically informed. Sadly, most people my age are ignorant of the issues of our day.

2012 for Twentysomethings provides the necessary information to help young voters make sound, informed decisions. The time is now to get the important information needed to make an educated vote.

Books are available at bookstores everywhere, including Barnes & Noble, university campus bookstores, Amazon.com, and on the books website.

To learn more visit: http://www.2012ForTwentysomethings.com.

About Salvator J. La Mastra:

Salvator J. La Mastra V graduated in 2010 from Baylor University with a degree in biology, a minor in chemistry, and a concentration in Latin. A current first-year dental student, La Mastras interest in politics escalated during the 2010 midterm elections. He developed a passion for seeking out nonpartisan, unbiased information to help inform his peers after realizing that no relevant source of this type of information existed for young voters. This discovery eventually led to his writing 2012 for Twentysomethingshe hopes his book will help educate his peers about the issues facing the United States for the 2012 presidential and congressional elections and increase the number of thoughtful, educated, and influential young voters.

About Brown Books Publishing Group:

2012 for Twentysomethings: A Young Voter’s Guide to the 2012 Elections was published by Brown Books Publishing Group, a Texas-based, full-service, independent publisher. For more information about the publisher, please go to http://www.BrownBooks.com.

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Article by Collyn Floyd

Social Media Marketing: Why You Need to Join the Conversation – Marketing – Social Marketing

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Facebook, Twitter, MySpace, YouTube, Digg, blogging…with so many social media possibilities, what’s a marketer to do? New social media websites are popping up on a seemingly daily basis, and it can be overwhelming just trying to keep up with all of them, much less determining which ones will make the most sense for your business.
The good news is that you don’t have to – and shouldn’t – do it all. Because social media is so vast and varied, you’re better off picking a few types of social media that are the best fit for your business and then doing those well. But you may need to be convinced that social media is a worthwhile endeavor in the first place…
Benefits of Social Media Marketing
Social media is a “must” in any marketing strategy, but especially in a down economy when your marketing budget may be tight or even nonexistent. Most social media sites are free, so while they’ll definitely require an investment of your time and energy, they won’t require any cash.

Plus, social media marketing is interactive, so you’ll be able to target your demographic in new and interesting ways outside of traditional marketing techniques. In other words, you may actually be able to catch someone’s attention!

Many social media websites actually rank well in the search engines, so you may get the added bonus of increased search engine visibility.

If you’re still not convinced to give social media a try, consider that social media marketing can help you:

* Save money. It’s ridiculously inexpensive!
* Increase visitor traffic to your site
* Increase your website’s link popularity
* Increase your company’s brand awareness
* Increase your website’s search engine rankings
* Connect to throngs of people
* Build an online community
* Find out what your customers are thinking

Can you say all these things about billboards, radio spots, or other traditional marketing techniques? From blogging to photo-sharing to article distribution, social media gives you a platform to connect with potential customers, build your brand, and drive new sources of traffic to your site.
Types of Social Media Marketing

Blogs, similar to online journaling or diary-keeping, are sort of the “grandfather” of social media. They’re updated from a few times a day to a few times a week, and if you love to write and have time to keep up with blogging, it can be a great way to build community and establish yourself as an authority. Check out WordPress or Blogger, both of which allow you to set up a free blog in a matter of minutes. Once you know that blogging is for you, you’ll probably want to switch to a custom blogging solution on your own domain.

Microblogging is similar to sending text messages or IMs. These “entries” are limited to 140 characters (about one sentence) and are great for mobile device interaction, sharing quick thoughts/ideas, and promoting website or blog content. If you don’t like writing lengthy blog entries, try microblogging! Twitter dominates the microblogging sphere, but Pownce and Jaiku are players, too.

Social Networks allow you to interact and network with friends and/or colleagues online. Just a friendly warning: there’s a lot of professional/personal crossover on these sites, so it pays to be careful. Remember that your future boss or client may be looking at all those wild photos you’ve posted! Facebook, LinkedIn, and MySpace each have their own unique demographics within this social networking niche.

Article distribution sites lets you submit professionally written, helpful content, which they distribute it to their network of web content managers and editors looking for content. If you are able to write original articles, this is a great way to establish yourself as an authority and develop a nice following on the web. Popular sites for article distribution include Ezinearticles.com and Squidoo. You can also hand-pick websites looking for content within your own market niche.

Photo, Video, & Podcasting sites allow you to distribute and share your content in a visual and more interactive format. If you have photos of your products or from an event, add them to a photo-sharing site. If you are able to demo a product, add the video to YouTube. You don’t have to be a professional photographer or videographer. Flickr and Photobucket are popular photo-sharing sites, while YouTube and Vimeo are great for video.

Social News sites let users submit content, articles or news stories that they find on the web and then these stories are voted on by the online community. Unique story angles and “top ten” lists are particularly popular and can drive lots of traffic to your site. Popular social news sites include Digg & Reddit.

Social Bookmarking sites like StumbleUpon and Delicious let their users share their favorite sites. The idea is that the more your site is recommended, the more traffic you’ll see from curious users who trust the online recommendations.

Online forums and message boards are out there on just about every topic imaginable. So even if you’re not a prolific writer, you can probably at least answer questions that others have posted. Maybe you’re a contractor or technical expert? This is an easy way to establish yourself as an authority and even drive traffic to your website. One of the most popular sites in this area is Yahoo! Answers.

So there you have it; a quick look at the why and what of social media. From healthcare to high-tech, there’s a social media fit that’s right for almost every type of business. It’s just a matter of taking the time to assess your strengths and then investing some time and energy. And in the current economic climate, who can’t afford that?

About the Author

Collyn Floyd is a marketing and public relations specialist with The Karcher Group, a web development and search engine marketing firm based in North Canton, OH. She is passionate about helping The Karcher Group’s clients achieve greater online traffic, leads and sales through search engine optimization and marketing.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Collyn Floyd

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